New insight essentials for the era of the super-savvy buyer

Today’s B2B buyers are more self-guided, self-reliant and savvy than ever before – that means that marketers have to work harder than ever to engage, convince and convert them. That, in turn, puts insight centre stage. Marketers need to use every tool at their disposal and every trick in the book to tap into the needs, preferences and behaviour of today’s buyers to understand how to frame campaigns that will hit the spot. In this webinar, we’ll be exploring these new insight fundamentals and
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